How We Use Your Data

Voni Blu is committed to protecting your privacy and keeping your personal information secure. This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and the rights you have in relation to your information.

We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018, together with applicable electronic marketing and communications legislation.

What information we collect

We may collect personal information when you interact with us in a number of ways, including:

• Visiting our website
• Making an online purchase
• Attending one of our events or shows
• Entering a competition or promotion
• Visiting or making a purchase in store
• Signing up to our email or postal marketing
• Contacting us directly

The information we collect will depend on how you interact with us.

If you visit our website

We may use cookies and similar technologies to help our website function, understand how visitors use our website, improve our services and, where applicable, support marketing and advertising activities.

Some cookies are necessary for the website to operate, while others are optional. Where required by law, we will ask for your consent before placing non-essential cookies or using similar technologies on your device. You can manage your cookie preferences through our cookie consent tools.

Cookies and similar technologies may provide information such as your device type, approximate location, browsing activity and interactions with our website. Depending on the technology used, this information may be combined with other information we hold about you.

For more information, please see our Cookie Policy.

When you sign up for marketing or enter a competition

Where you provide your details to receive our email marketing, postal marketing, enter a competition, attend an event or otherwise provide your information to us, we may collect:

• First name
• Last name
• Email address
• Postal address
• Marketing preferences
• Any other information you choose to provide

We will only use your information for marketing purposes where we have a lawful basis to do so and, where required, your consent.

You can withdraw your consent or opt out of marketing communications at any time. You also have an absolute right to object to your personal information being used for direct marketing.

When you make a purchase

When you purchase from us online or in store, we may collect:

• First name
• Last name
• Delivery address
• Billing address
• Email address
• Telephone number, where provided
• Order and transaction details
• Payment information

Payment card details are processed through our payment service providers. We do not retain full payment card details unless this is specifically required and permitted for the service being provided.

We use this information to process your order, arrange delivery, provide customer service, deal with returns or refunds, maintain appropriate business records and meet our legal and contractual obligations.

How we use your information

Depending on how you interact with us, we may use your personal information to:

• Process and fulfil orders
• Arrange delivery
• Process payments and refunds
• Provide customer service
• Respond to enquiries
• Manage returns and complaints
• Administer competitions, events and promotions
• Send marketing communications where permitted
• Understand how customers interact with our products and website
• Improve our products, services, website and customer experience
• Maintain the security of our website, systems and services
• Prevent and detect fraud or other unlawful activity
• Comply with our legal and regulatory obligations
• Maintain appropriate business and financial records

We will only use your personal information where we have a lawful basis for doing so. Depending on the circumstances, this may include fulfilling a contract with you, complying with a legal obligation, pursuing our legitimate interests, or relying on your consent.

Marketing communications

If you have agreed to receive marketing from us, we may contact you by email, post or other permitted marketing channels with information about our products, services, events and brand.

You can unsubscribe from email marketing at any time by using the unsubscribe link included in our emails, or by contacting us.

You can also ask us to stop sending postal marketing or object to any other direct marketing by contacting us at:

Email: sales@voniblu.com
Telephone: 01604 636847

We will respect your marketing preferences and keep an appropriate record of your request so that we do not send you unwanted marketing.

The ICO confirms that individuals have an absolute right to object to direct marketing.

Who we share your information with

We do not sell or rent your personal information.

We may share personal information with trusted service providers where this is necessary to operate our business or provide services to you. These may include:

• Payment service providers
• Website and e-commerce providers
• Delivery and fulfilment providers
• Email and postal marketing providers
• IT and technology providers
• Customer service providers
• Professional advisers
• Fraud prevention and security providers
• Government, regulatory or law-enforcement authorities where we are legally required to do so

Where we use third-party service providers to process personal information on our behalf, we require appropriate contractual and security arrangements to be in place.

Keeping your information secure

We take reasonable and appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

Our systems and service providers may include platforms such as Shopify and payment processing services. We restrict access to personal information to people who need it for legitimate business purposes and use appropriate security measures when information is transferred between systems.

Where information is transferred electronically, appropriate security measures are used, including encrypted or secure transfer methods where appropriate.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax and regulatory requirements.

The length of time we retain information will depend on the type of information and why we need it. When information is no longer required, we will securely delete it or anonymise it where appropriate.

International transfers

Some of our service providers or technology providers may process personal information outside the UK.

Where we transfer personal information outside the UK, we will ensure that the transfer is carried out in accordance with applicable UK data protection law. Depending on the destination and circumstances, this may involve relying on UK adequacy regulations, appropriate safeguards or another legally permitted transfer mechanism.

Your rights

Depending on the circumstances, you have rights under UK data protection law, including the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information in certain circumstances
• Object to certain uses of your personal information, including direct marketing
• Ask us to transfer certain personal information to you or another organisation
• Withdraw consent where we rely on consent to process your information

These rights are subject to certain legal conditions and exemptions.

If you would like to exercise any of these rights, please contact us using the details below.

Your right to complain

If you have concerns about the way we use your personal information, please contact us first so that we have the opportunity to resolve your concern.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Cookies

Our website uses cookies and similar technologies. Some are essential to enable the website to operate, while others help us understand website usage or support other functions.

Where required, we will ask for your consent before using non-essential cookies or similar technologies. You can change or withdraw your cookie preferences at any time.

Our Cookie Policy provides further information about the cookies we use and how you can manage your preferences.

The ICO's current guidance confirms that organisations generally need to tell users about cookies, explain what they do and obtain consent before setting non-essential cookies.

Contact us

If you have any questions about this Privacy Policy, your personal information, or our use of your data, please contact us:

Voni Blu
Email: sales@voniblu.com
Telephone: 01604 636847

If you would like to unsubscribe from our marketing communications, you can also use the unsubscribe link provided in our emails or contact us directly.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

We recommend checking this page periodically for the latest version. Where appropriate, we will notify you of significant changes.

Last updated: October 2026