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Voni Blu opened in September 2008 in Northampton’s St. Giles Quarter, embodying an independent spirit and offering a relaxed, personal shopping experience that owner Yvonne takes great pride in.
“I love the fashion we showcase, but even more, I love seeing others enjoy it. Having handpicked each piece, it’s a pleasure to meet customers, answer questions, and offer guidance when asked.”

Designers and labels are carefully selected for their quality, fabric, and colour — with particular attention to flattering cuts and shapes that suit women of all ages. The result is a collection with wide appeal, focused on what makes you look and feel good, rather than what tradition or trends dictate. The range is refreshed each season, ensuring there’s always something new and inspiring — a hallmark of a true independent boutique.

At Voni Blu, it’s all about individuality and personality. We offer a genuinely personal shopping experience, including out-of-hours consultations. Our designers and accessories are chosen for their originality and distinctive style, helping each customer express their own unique look.

We believe fashion should be personal, comfortable, affordable, and stylish.