A first in England and exclusively at Voni Blu!
MY SOUL was created in 2006 by Fashion Designer Irene Hvid Omme. Irene wanted to create a brand for women that wants to challenge the typical and ordinary style, to create timeless design and comfort at affordable prices. This is sustainability in its form. Using the best fabrics. Irene specialises in bubble fabric and her signature Zip detail. Covers it with Love for body and soul. A timeless piece in your wardrobe for seasons to enjoy.